Maximizing your referrals
If you don’t have enough clients and need more referrals, the following two books will fix that in this order. First read “Book yourself Solid” 2nd Ed. by Michael Port. I was turned on to this book by Maritza Nelson, a business attorney in Gahanna, Ohio. This book will teach you how to identify your target market and how to talk about your services in a way that will have PNC’s clamoring to hire you. After you figure out who you want to sell to and what you need to say to them, you’ll be ready to turn on your marketing machine with “Fanatical Prospecting” by Jeb Blount. This book is all about keeping your pipeline full of PNC’s and gives you a clear path on how to make it happen. I subscribe to audible.com and I downloaded the audio copies for less than $30 total. The information is these books has literally made me thousands in revenue. If you can think of a better ROI, please let me know.